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We are delighted to announce that we are now 100% Vegan as a brand. We have always been 100% Cruelty Free, and to us Cruelty Free and Vegan makeup should mean the same thing - not tested on animals and not containing any animal products!

We are proud to be an affordable high street brand that can guarantee every product is Vegan and Cruelty Free, with outstanding quality that anyone can access.