WHO WE ARE
MUA is the go-to brand for on trend, affordable & pro quality, vegan makeup.
Experts in beauty and driven by passion we strive to deliver the hottest & most exciting products on the high-street.
Guided by innovation we believe that makeup should be affordable for all.
MUA is always 100% vegan & cruelty free.
All items are talc free and palm oil & mica are sourced responsibly.
We only ever undertake minimal retouching. Our products are always shown on real skin
We share our knowledge & expertise to empower our customer.
We offer inclusive product ranges to cater for all skin types & occasions.
We truly believe that MAKEUP UNITES ALL.