WHO WE ARE
MUA is the go-to brand for on trend, affordable & pro quality, vegan makeup.
Experts in beauty and driven by passion we strive to deliver the hottest & most exciting products on the high-street.
MUA is the go-to brand for on trend, affordable & pro quality, vegan makeup.
Experts in beauty and driven by passion we strive to deliver the hottest & most exciting products on the high-street.
MUA is the go-to brand for on trend, affordable & pro quality, vegan makeup.
BRAND VALUES
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Guided by innovation we believe that makeup should be affordable for all.
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Guided by innovation we believe that makeup should be affordable for all.
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All items are talc free and palm oil & mica are sourced responsibly.
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We only ever undertake minimal retouching. Our products are always shown on real skin.
BRAND ETHOS
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We share our knowledge & expertise to empower our customer.
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We offer inclusive product ranges to cater for all skin types & occasions.
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We truly believe that MAKEUP UNITES ALL.
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We share our knowledge & expertise to empower our customer.
LEARN ABOUT OUR CHARITY WORK
At our studio, beauty is more than makeup — it’s about making a positive impact. Through charity collaborations, fundraising events, and community initiatives, we proudly support causes that bring hope, care, and support to people in need. Every small effort helps create a bigger change, and together we can make a meaningful difference.
Our mission is to use creativity and beauty as a way to give back to the community, support important initiatives, and spread kindness wherever possible.
- Helping those who need support the most
- Supporting local communities and charity events
- Spreading kindness, confidence, and positivity
LEAPING BUNNY
MUA Makeup Academy believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
AFFORDABLE LOOKS GOOD ON YOU
MAKEUP UNITES ALL
AFFORDABLE LOOKS GOOD ON YOU
As seen on you
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