BRAND VALUES

Guided by innovation we believe that makeup should be affordable for all.

MUA is always 100% vegan & cruelty free.

All items are talc free and palm oil & mica are sourced responsibly.

We only ever undertake minimal retouching. Our products are always shown on real skin

BRAND ETHOS

We share our knowledge & expertise to empower our customer.

We offer inclusive product ranges to cater for all skin types & occasions.

We truly believe that MAKEUP UNITES ALL.

LEAPING BUNNY

MUA Makeup Academy believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org