Veganuary with MUA - Kind beauty without compromise!
January is the perfect time to try something new and at MUA we believe that positive change should be easy, exciting and cruelty-free. That is why we're proud to support Veganuary - a movement that encourages people to choose vegan alternatives throughout January and beyond.
Whether you're going fully vegan or simply making some more conscious choices - your beauty routine is a great place to start.
What does vegan and cruelty-free mean to us at MUA?
We are committed to creating makeup that aligns with our values - without compromising on affordability, performance or colour.
Cruelty Free: We never test on animals
Vegan Friendly: All our products are made without animal derived ingredients, making it easier than ever to build a fully vegan makeup bag.
Because beauty should never come at the expense of animals or our planet.
Why choose Vegan beauty this January?
Vegan beauty isn't just a trend - it's a conscious choice. By choosing vegan makeup you are helping to:
- Reduce harm to animals
- Support more ethical beauty practices
- Discover innovative, high performance formulas
And the best part? You don't have to sacrifice bold pigment, long lasting wear or flawless finishes.
If you are refreshing your beauty routine this January, here are a few vegan-friendly MUA essentials to try:
- Lumi Base - Packed with Niacinamide and Vitamin E, bridging skincare and makeup to deliver a smooth, luminous finish with real skin benefits.
- Beauty Balm - Our multi-use hero sticks come in 13 shades ranging across blush, bronzer, contour and highlight and can be used across cheeks, lips and eyes.
- Stop The Search Mascara - The tubing technology enriched with Vitamin E, Peptides, and Ginseng Root Extract, lifts and wraps lashes and gently comes off with only warm water.
Kind Beauty, All Year Round
Veganuary might only last a month but choosing cruelty-free beauty is something you can do all year round. Every small switch makes a difference and at MUA we are here to make ethical beauty accessible to everyone.
This January, let's make kindness a part of your makeup routine!