MUA are patrons of the British Beauty Council!
We have taken a major step towards industry influence as of recent and have become patrons of the British Beauty Council as of April 2026! This marks such a notable milestone for an accessible beauty brand like us as we step into a more influential role within the UK's cosmetics industry. By joining a board of over 80 established brands, MUA is positioning itself as an active participant in shaping the future of beauty.
The partnership reflects a shared commitment to strengthening the future of the UK beauty sector through innovation and education. Bringing together MUA's accessible, trend-driven approach to beauty and Wormer UK's extensive expertise in product development and private label solutions, this move signals a united effort to address industry challenges and elevate standards across the board.
Read our joint press release below:
MUA MAKEUP ACADEMY & WORMSER UK become patrons of the British Beauty Council, joining a board of more than 80 brands
15th April 2026 - The British Beauty Council is pleased to announce that MUA MAKEUP ACADEMY & WORMSER UK have become patrons of the organization.
MUA MAKEUP ACADEMY, a champion of high street beauty and known for delivering high-quality cosmetics at accessible prices has had a Prescence in the UK for 16 years. Built on the core values of trust, creativity, agility and inclusivity they continue to grow and expand both domestically and internationally.
Wormser UK, specialists in private label solution, have supported clients, retailers and brands for more than 30 years. As the home of MUA Makeup Academy, they offer comprehensive, end-to-end services with the expertise to meet the diverse needs of their clients.
Together, the council, MUA & Wormser UK are committed to solving industry challenges and engaging the sector to raise the reputation of the beauty industry.
Millie Kendall O.B.E, CEO of The British Beauty Council said: "We welcome MUA & Wormser to the British Beauty Councils network of patrons. With MUA's artistry-led perspective and our shared commitment to raising education standards and supporting students at every stage of their journey into the beauty industry, we look forward to working together to champion excellence across the sector".
Rose Abbott, Head of Brand, MUA MAKEUP ACADEMY & WORMSER UK said: "We're delighted to become a patron and partner of the British Beauty Council. Through our work at Wormser UK, supporting a wide range of clients, and in developing our own brand, MUA, we are committed to championing those across the beauty industry. With our talented and far-reaching team, we aim to support today's industry while helping to shape a stronger future. We look forward to collaborating with the council on it's initiatives and advocating for all areas of our diverse industry".
ABOUT US:
ABOUT THE BRITISH BEAUTY COUNCIL
The British Beauty Council is a not-for-profit organization dedicated to solving beauty's shared challenges. It represents the wider industry by generating conversation with the government to tackle issues facing the industry today and in the future. The council collaborates with a diverse network of patrons and affiliates so that every sector within the beauty industry can thrive.
ABOUT MUA MAKEUP ACAEMY
MUA Makeup Academy is the go-to brand for on trend, pro quality & 100% vegan and cruelty free beauty.
Born in 2010 we have been at the heart of high-street beauty for almost 15 years.
Our in-house expertise and passion means we strive to deliver the hottest and most exciting items on the market for the ultimate beauty devotee.
We work hard to offer all our products at amazing prices - affordable beauty without the compromise on quality.
Our credentials:
- Cruelty free and proudly 100% vegan since 2019
- 95% of our range includes at least 30% PCR or FSC certified wood
- 100% talc free
- Palm Oil & mica responsibly sourced
- Cruelty free international certified
We share our knowledge and expertise to educate and empower our customers. Our inclusive product ranges cater for all skin types and occasions as we truly believe that MAKEUP UNITES ALL.
ABOUT WORMSER UK
Wormser UK is a key supply partner to the cosmetic industry. With over 30 years experience we bring our customers design, development & the very best in private label and branded beauty items to reality. Working across a wide selection of beauty categories and products we provide a full service to major beauty retailers & brand owners in the UK and across the EU. Furthermore Wormser UK is home to & owner of the brand MUA MAKEUP ACADEMY. 100% vegan, pro quality & affordable cosmetic & accessories.