What our Vegetarian Society accreditation means to us!
We are incredibly proud to share an exciting milestone for our brand: our entire product range has now been accredited by The Vegetarian Society, confirming that every one of our products is 100% vegan and cruelty free.
For us, this isn't just a label on packaging. It's a reflection of the values behind our brand and our commitment to creating makeup that is ethical, transparent and kind to animals.
What this accreditation means?
The Vegetarian Society's vegan trademark is a globally recognized, trusted symbol that gives shoppers confidence that their products meet strict independent vegan standards. To receive it, products must meet strict criteria that ensures they contain no animal-derived ingredients and have not been tested on animals at any stage of production.
Achieving this accreditation means our customers can shop with confidence, knowing that every product we create aligns with the highest vegan standards.
It's a step that reinforces our dedication to producing beauty products that look good, feel good and also do good!
Our commitment to ethical beauty
We whole heartedly believe that makeup should never come at the expense of animals. This belief has guided every stage of our product development - from sourcing ingredients to final formulation.
Many traditional cosmetics contain animal-derived ingredients such as beeswax and collagen. By contrast, our formulations rely on carefully selected plant-based and synthetic alternatives that deliver the same performance without compromising on ethics.
The Vegetarian Society accreditation formally recognizes the work we've put into ensuring that our products meet these standards.
Why vegan beauty matters more than ever?
The beauty industry is evolving and consumers are becoming more conscious about what goes into the products they use everyday.
Choosing vegan beauty isn't just about avoiding animal ingredients. It's about supporting a shift towards more ethical, transparent and responsible cosmetics.
More people are asking the important questions:
- Where do these ingredients come from?
- Are animals involved in the process?
- What impact do these products have on the planet?
By choosing vegan and cruelty free makeup, customers are helping drive meaningful change within the beauty industry.
Looking ahead...
Receiving accreditation from the Vegetarian Society is an important milestone for us but it's also just the beginning.
We'll continue working to create high quality makeup that aligns with our values - products that are high quality, effective and made with passion.
Thank you for supporting our journey towards more ethical beauty🌱