Let's Celebrate: World Vegan Month!
In 2019, MUA Makeup Academy made the commitment to become a 100% vegan beauty brand - ever since we have shown that ethical doesn't mean compromising on quality!
Vegan means that no animal derivative or by-products have been used in the making of the product so you can feel confident that your beauty choices align with your values.
Why did we want to become 100% vegan? We strive for complete inclusivity and to cater for all - we knew back in 2019 that it was time to take that action and we have continued to do so for the last 6 years! The production of animal derived ingredients has a huge impact on the global climate and making simple changes in our formulas means we can help combat this - in fact in a survey 91% of UK beauty/wellness consumers say sustainability and ethics matter when choosing products.
World vegan month is about making conscious choices - and in beauty that means choosing products that are kind to animals and the planet. We make that easier than ever and prove that high-performing, high-quality makeup can still be 100% vegan and affordable! According to a UK survey 56% of customers are adopting some form of vegan buying behaviors.
Buying vegan-friendly beauty is just another way we can ensure that no animals have been harmed at the expense of our products!
Check out our top 5 new vegan favorites this month:
Double Shot Under Eye Brightener
When your beauty routine is vegan, cruelty free and affordable, it's more than makeup - it's a movement. Let's empower everyone to glow consciously!